The aim of the Embracing Africa project has been to increase awareness and understanding of African heritage and culture within the African and wider communities to help dispel myths and breakdown prejudices.
The project seeks to celebrate the rich cultural heritage of Africans in an exhibition display of arts, crafts, textile, etc.
The project also hosts an annual festival and market day to promote African food, music, fashion and hair.
The Embracing Africa Project was developed by The Highlife Centre Ltd with a mission to educate people in Coventry and the UK about the African culture and enable easier integration of African migrants into society. This event will help create awareness and more understanding of the diverse cultures in Britain and the ways in which we can all live and work together more effectively.
Our launch project, was funded by Heritage Lottery Fund which was a huge success with 2698 people from diverse nationalities and backgrounds participating in the project.
We believe that this project will help bridge gaps between the different communities, encourage integration and get the wider community interested and involved in their own cultural heritage and that of others.
Africa is a continent of 54 different countries. For the purpose of this project we have featured objects and information from 28 countries that from our research, identified as present in Coventry.